The record

What the system has produced.

Organic views and net-new followers on the brands' own channels, earned without paid media. Every number below was built from a standing start, on a platform that does not sell reach at any price.

FMCG · bubble tea · 220+ venues
184M
organic views
+154K net-new followers

Crazy Bubble

The mandate

Launch a bubble-tea brand into a category with no established voice, from zero, inside twelve months.

What we ran

High-volume format testing from the first week: many hooks a month across product, venue and creator formats, with production concentrated on whatever the feed was pushing that week. With 220+ venues, content supply was never the constraint - the constraint was choosing fast enough.

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Construction tools · 30+ years
155M
organic views
+175K net-new followers

Kubala

The mandate

Take a thirty-year-old tools manufacturer into short-form and keep the curve rising month over month.

What we ran

Trade categories are not boring; they are under-served. We built around demonstration - the moment a tool does the thing it was engineered to do - and let watch-through decide which products earned more airtime. The compounding came from consistency, not from a single hit.

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German flooring · 60 years
129M
organic views
+150K net-new followers

Classen

The mandate

Build organic reach for a sixty-year-old flooring brand built to export.

What we ran

One system, localised rather than translated. Formats proven on the first market were rebuilt for each new audience instead of subtitled, so the brand arrived native in every feed it entered.

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Travel gear
73M
organic views
+85K net-new followers

Wings

The mandate

Earn organic reach across TikTok, Instagram and YouTube - one brand, three feeds with different appetites.

What we ran

Multi-platform is not the same cut posted three times. Each feed got content built for how that feed actually ranks, off a single production line, so the marginal cost of the second and third channel was the edit and not the shoot.

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Auto accessories
60M
organic views
+35K net-new followers

AMiO

The mandate

Ramp an auto-accessories brand from a standing start.

What we ran

Accessories live or die on the before and after. We leaned into fitment and demonstration, and put the products in use rather than on a table - the format the category rewards and the one most brands in it skip.

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How to read these numbers.

Cumulative organic views and net-new followers on each brand's own channels, with no paid media behind them. Nothing here was boosted, and nothing here was bought.

Why an organic record is the strongest creative credential.

Short-form distribution is decided by watch-through, and view-through rate is that same behaviour measured inside an ad account and priced. Creative that earns reach at this scale has already posted a retention curve in front of an audience with no reason to be generous - which is why it enters the paid auction pre-validated.

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